Prioritize the Right Idea Over Your Passion Project

So, you’re ready to channel your inner maverick and go for your gold. The best place to start is with Rule One – so let’s dive right in.

The mistake we see so many women making is falling in love with their product or service idea before figuring out if there is enough market opportunity to make it a business. Whether you are in the dreaming stages, pitching an idea to friends over brunch, or in a hot and heavy funding round, a compelling elevator pitch has to begin and end with a “can’t miss” market opportunity supported by explosive growth stats. No matter how much you and your besties may adore your idea, a snoozer of a market – think flatlining growth or heighted vulnerability to economic storm clouds – exponentially reduces the odds of building a solid business.

How do you know if you have a winner?